Together with my longtime partners at CPM Istanbul, I produced the launch event for the Volvo C40 Recharge at the X Media Art Museum in Istanbul. For this project, I was responsible for the entire visual direction and production process, adapting Volvo’s international design assets and brand identity into a fully immersive 360-degree experience tailored to the venue’s architecture and technology.

I created the opening film, a custom animation for the car reveal, and ambient visuals for presentations and cocktail areas. I also developed detailed 3D architectural simulations to preview and refine every element prior to installation, ensuring seamless integration between motion design, space, and technology.

The X Media Art Museum, Turkey’s first permanent museum dedicated to digital and new media art, opened in 2022. Spanning approximately 750 m², the venue is equipped with cutting-edge projection and immersive display systems, making it an ideal setting for experiential events that merge innovation and storytelling — such as the Volvo C40 Recharge launch.

Role: Direction, Technical Content Direction
Client: Volvo Car Türkiye  
Agency: CPM İstanbul
Project Manager: Cem Görk 
Project Cordinator, Technical Director: Doğuş Bitecik