Volvo C40 Recharge Launch
2022, Istanbul - Turkiye
Together with my longtime partners at CPM İstanbul, we produced the launch event for the Volvo C40 Recharge at X Media Art Museum in Istanbul. For this event, we adapted the C40 Recharge identity into a fully immersive 360-degree visual experience. I led the creation of the opening film, a bespoke animation for the car reveal, ambient visual backgrounds for presentations and cocktail areas, and 3D architectural simulations to preview and refine the content for the venue.
The X Media Art Museum, Turkey’s first permanent museum of digital and new media art, opened in 2022. The museum occupies approximately 750 m² and specializes in immersive technologies that engage visitors spatially and visually.
Role: Direction, Techn,cal Content Direction
Client: Volvo Car Türkiye
Agency: CPM İstanbul
Project Manager: Cem Görk
Project Cordinator, Technical Director: Doğuş Bitecik
The X Media Art Museum, Turkey’s first permanent museum of digital and new media art, opened in 2022. The museum occupies approximately 750 m² and specializes in immersive technologies that engage visitors spatially and visually.
Role: Direction, Techn,cal Content Direction
Client: Volvo Car Türkiye
Agency: CPM İstanbul
Project Manager: Cem Görk
Project Cordinator, Technical Director: Doğuş Bitecik
Documentation Video >>
