IDEMIA - Behind the Curtain
— September 2017, La Saine Musicale Paris - France
I had the privilege to work on this exciting award-winning project as lead art director and motion designer in an amazing team with Superbien Paris.
Idemia is a leading bio security company. I made the concept design and development as well as the motion design of the visuals for its brand launch event. We had the challenging task of creating visuals with a complicated projector set-up and a scene visible from two opposite directions with a hologram curtain in between for a presentation of over an hour. I also made the render and simulation setup for the entire project.
The audience contained 300 external guests—press, clients, partners as well as Idemia employees, who were invisible until the end.
The show developed in four steps. First, CEO Didier Lamouche stood onstage, welcoming the external guests and explaining the brand’s merger and mission. He was surrounded by an impressive and ever-changing digital decor of video mapping, animated graphics and overhead projections.
A short film demonstrated the group’s latest innovations, such as an automated air passenger boarding process or a new generation biometric payment card. Guests could test these afterwards in a showroom.
The third step was a dramatic reveal of the internal guests. The show had been livecast to seven countries, and now employees watching it around the world were beamed back onscreen. Then, to the audience’s surprise, a transparent curtain rose to reveal 1,500 employees sitting behind the stage, where they had been watching the whole time.
Finally, Didier Lamouche revealed the company’s new name with a virtual 3D logo coming together and floating above the stage—a powerful climax to an electrifying show.
The event won awards in;
GRAND PRIX DES STRATÉGIES DE COMMUNICATION/COMMUNICATION ÉVÉNEMENTIELLE 2018, BEA FESTIVAL 2018,
TOP COM CORPORATE BUSINESS 2018, GRAND PRIX DES STRATÉGIES DE COMMUNICATION/COMMUNICATION ÉVÉNEMENTIELLE 2018
Role: Concept design and development, Art direction, Motion design.
Client : IDEMIA
Agency: HAVAS Events Paris
Design Studio: Superbien Paris
Project manager: Caroline Gunther
Realtime Visuals: Alex Le Guillou, Superbien
Venue : Seine Musicale, Paris
The audience contained 300 external guests—press, clients, partners as well as Idemia employees, who were invisible until the end.
The show developed in four steps. First, CEO Didier Lamouche stood onstage, welcoming the external guests and explaining the brand’s merger and mission. He was surrounded by an impressive and ever-changing digital decor of video mapping, animated graphics and overhead projections.
A short film demonstrated the group’s latest innovations, such as an automated air passenger boarding process or a new generation biometric payment card. Guests could test these afterwards in a showroom.
The third step was a dramatic reveal of the internal guests. The show had been livecast to seven countries, and now employees watching it around the world were beamed back onscreen. Then, to the audience’s surprise, a transparent curtain rose to reveal 1,500 employees sitting behind the stage, where they had been watching the whole time.
Finally, Didier Lamouche revealed the company’s new name with a virtual 3D logo coming together and floating above the stage—a powerful climax to an electrifying show.
The event won awards in;
GRAND PRIX DES STRATÉGIES DE COMMUNICATION/COMMUNICATION ÉVÉNEMENTIELLE 2018, BEA FESTIVAL 2018,
TOP COM CORPORATE BUSINESS 2018, GRAND PRIX DES STRATÉGIES DE COMMUNICATION/COMMUNICATION ÉVÉNEMENTIELLE 2018
Role: Concept design and development, Art direction, Motion design.
Client : IDEMIA
Agency: HAVAS Events Paris
Design Studio: Superbien Paris
Project manager: Caroline Gunther
Realtime Visuals: Alex Le Guillou, Superbien
Venue : Seine Musicale, Paris
Documentation >>
Here is a short edit of the event by HAVAS Events
