I worked as Technical Content Director for Uncanny Valley Studios Immersive installation for Nike and created a complete production, render and encoding template for the immersive LED screen setup.

Agency: Uncanny Valley Studio
Role: Technical Content Direction

Technical Summary >>

As Technical Content Director, my primary focus was to ensure the creative and technical precision of the entire experience. I developed a comprehensive toolkit for Adobe After Effects, integrating a real-time 3D simulation module that allowed artists, directors, and the client to preview the immersive content with full spatial accuracy during production. This system became the backbone of our workflow, enabling consistent alignment across multiple teams and ensuring that every visual matched the actual projection geometry of the venue.

To complement this, I built a crowd simulation system that recreated spectator perspectives within the 3D environment, allowing us to determine the optimal audience capacity per session and ensure unobstructed sightlines and comfort throughout the experience.

The immersive inside the branch entrance and exterior display was equipped with high-resolution LED screens providing a total feeling of immersion, the system achieved both creative flexibility and technical rigor. The combination of these tools and workflows allowed all the various content to be delivered seamlessly, blending artistry and precision in an ambitious large-scale installation.

Technical Breakdown Timelapse >>

Here you can see a timelapse of the “Main working, preview and export template” for the custom made immersive experience area. You can have a glimpse of my approach on flexible design for adapting different visuals in the same location. I created a number of duplication variations and canvas usage options. Different usage of these variations allowed us to achieve different perceptions all along the exhibition. We also used the crowd simulation in order to have an idea of the maximum spectators allowed in the area for the best experience. This template also allowed us to create the video exports with an ease and had zero unwanted suprises in the short intallation time we had at the construction phrase of the project.