Volvo S90 Launch
May-June 2016, Istanbul, Izmir, Ankara, Adana - Turkey
For the launch of the new Volvo S90, CPM İstanbul created an experiential, multi-city event series, and I was responsible for designing the visual content. At the heart of the installation was a projection area with a holographic centerpiece, behind which the actual Volvo S90 was revealed. Through carefully choreographed visuals, we highlighted the car’s innovative specifications and design features in a striking, immersive way.
The event was conceived as a modular touring production, traveling to four major cities across Türkiye. Each stop brought together a select group of Volvo’s top customers for an intimate presentation. I designed infographic videos to accompany the sales team’s talks, as well as bespoke visuals for the holographic screen, creating a seamless integration between live product reveal and digital storytelling.
Role: Concept design, Motion design, Live visuals
Client: Volvo
Agency: CPMİstanbul
Art Direction: Candaş Şişman from NOHlab
Additional animations and visuals: NOHlab, Candaş Şişman and Deniz Kader
Sound design/ Music: Taner Yücel
The event was conceived as a modular touring production, traveling to four major cities across Türkiye. Each stop brought together a select group of Volvo’s top customers for an intimate presentation. I designed infographic videos to accompany the sales team’s talks, as well as bespoke visuals for the holographic screen, creating a seamless integration between live product reveal and digital storytelling.
Role: Concept design, Motion design, Live visuals
Client: Volvo
Agency: CPMİstanbul
Art Direction: Candaş Şişman from NOHlab
Additional animations and visuals: NOHlab, Candaş Şişman and Deniz Kader
Sound design/ Music: Taner Yücel
Documentation Video>>
Documentation Video>>
The center part of the images below represents the Holographic projection area.
