I worked as Technical Content Director for the Theatre of Light immersive exhibition in Dublin, Ireland, in collaboration with NOH Lab, Catapult, and Creative Technology Ireland. The exhibition was held at the Royal Dublin Society (RDS), one of Dublin’s largest and most iconic cultural venues, within a custom-built 30 × 30 meter immersive projection environment.

The exhibition featured three main audiovisual works — Van Gogh: An Immersive Journey, Everything, and Journey — each exploring the emotional and sensory potential of large-scale digital art. Designed as a temporary yet high-end venue, the space surrounded visitors with 360° projections, spatial sound, and responsive lighting, creating a fluid and continuously evolving environment.

In addition to the main program, I also created visual content and spatial simulations for a series of immersive yoga sessions that took place outside regular exhibition hours, transforming the installation into a meditative and atmospheric experience.

Role: Technical Content Direction

Direction and Design: Nohlab
Visual artists: Nohlab, Alexandre Le Guillou, Berkay Türk, Cue Istanbul, Emre Bayar, Motionmatik
Machiner learning and Creative Coding: Hakan Gündüz
Musical direction, Sound Design & Music: Gökalp Kanatsız
Technical Production: Creative Technology Ireland
Production Management: Catapult

NOHLab Team:
Creative Directors: Candaş Şişman, Deniz Kader
Production Coordinator: Yasemen Birhekimoğlu
Motion Design:: Arif Yıldız, Candaş Şişman, Deniz Kader
Research: Özde Karadağ, Begüm Tunçer, Yasemen Birhekimoğlu

Documentation Team:
Photography: Roberto Conte
Videography: Jonathan Mascaro
Video Edit: Teoman Küçükeren
Color Grading & Post: Candaş Şişman, Özde Karadağ

Technical Summary >>

As Technical Content Director, my primary focus was to ensure the creative and technical precision of the entire experience. I developed a comprehensive toolkit for Adobe After Effects, integrating a real-time 3D simulation module that allowed artists, directors, and the client to preview the immersive content with full spatial accuracy during production. This system became the backbone of our workflow, enabling consistent alignment across multiple teams and ensuring that every visual matched the actual projection geometry of the venue.

To complement this, I built a crowd simulation system that recreated spectator perspectives within the 3D environment, allowing us to determine the optimal audience capacity per session and ensure unobstructed sightlines and comfort throughout the experience.

The immersive room at the RDS was equipped with high-lumen projectors covering all four walls and floor, providing a total projection area of approximately 3,600 square meters. With multi-channel surround audio, synchronized playback servers, and precise projection mapping completed in under four days, the system achieved both creative flexibility and technical rigor. The combination of these tools and workflows allowed over one hour of content to be delivered seamlessly, blending artistry and precision in an ambitious large-scale installation.

Technical Breakdown Timelapse >>

Here you can see a timelapse of the “Main working, preview and export template” for the custom made immersive experience area. You can have a glimpse of our approach on flexible design for adapting different visuals in the same location. I created a number of duplication variations and canvas usage options. Different usage of these variations allowed us to achieve different perceptions all along the exhibition. We also used the crowd simulation in order to have an idea of the maximum spectators allowed in the area for the best experience. This template also allowed us to create the video exports with an ease and had zero unwanted suprises in the short installation time we had at the construction phrase of the project. 

Simulation Samples >>