13th Kırmızı Award Ceremony
May 2016, Zorlu PSM Istanbul - Turkiye
Kırmızı Awards / Hürriyet Kırmızı Reklam Ödülleri
First introduced in 2003, Hürriyet’s Kırmızı Awards have become Turkey’s premiere annual honors for excellence in press advertising, recognizing advertisers, agencies, and creative individuals. The competition initially focused solely on print (newspaper and magazine) ads, making it unique in Turkey. In 2010, Kırmızı expanded with the “Kırmızı Region” category to spotlight creative agencies outside Istanbul, and later introduced Kırmızı Digital, increasing the breadth of award categories. By its 13th edition in 2016, the awards were handed out across 83 categories. MediaCat+2thebrandage.com+2
For the 13th Kırmızı Awards in 2016, held at Zorlu Performans Sanatları Merkezi in Istanbul, I once again collaborated with CPM İstanbul, overseeing the creative direction and stage design. That year’s concept was inspired by Formula 1, and we translated it into a checkerboard-inspired stage screen and a semi-reflective LED installation. By fitting filmed plexiglass segments into portions of the LED structure, we allowed parts of the screen to become mirror-like when backlit turned off. I led the design and production of the opening visuals, identity, and full visual content for the ceremony.
Role: Art direction, Ident design, Motion design
Client: Hürriyet-Kırmızı
Agency: CPMİstanbul
Sound design and Music: Gizem Oruç
Stage and screen design: Doğuş Bitecik
Lighting design and technician: Kayhan Koşar
Typgography design: Beste Miray Doğan
Photography: Engin Irız
Documentation: Davide Calafa
Venue: Zorlu Center PSM
First introduced in 2003, Hürriyet’s Kırmızı Awards have become Turkey’s premiere annual honors for excellence in press advertising, recognizing advertisers, agencies, and creative individuals. The competition initially focused solely on print (newspaper and magazine) ads, making it unique in Turkey. In 2010, Kırmızı expanded with the “Kırmızı Region” category to spotlight creative agencies outside Istanbul, and later introduced Kırmızı Digital, increasing the breadth of award categories. By its 13th edition in 2016, the awards were handed out across 83 categories. MediaCat+2thebrandage.com+2
For the 13th Kırmızı Awards in 2016, held at Zorlu Performans Sanatları Merkezi in Istanbul, I once again collaborated with CPM İstanbul, overseeing the creative direction and stage design. That year’s concept was inspired by Formula 1, and we translated it into a checkerboard-inspired stage screen and a semi-reflective LED installation. By fitting filmed plexiglass segments into portions of the LED structure, we allowed parts of the screen to become mirror-like when backlit turned off. I led the design and production of the opening visuals, identity, and full visual content for the ceremony.
Role: Art direction, Ident design, Motion design
Client: Hürriyet-Kırmızı
Agency: CPMİstanbul
Sound design and Music: Gizem Oruç
Stage and screen design: Doğuş Bitecik
Lighting design and technician: Kayhan Koşar
Typgography design: Beste Miray Doğan
Photography: Engin Irız
Documentation: Davide Calafa
Venue: Zorlu Center PSM
Documentation>>
Images from the opening film >>
Images from the ident design >>
I have created a design for the award categories consisting of four individual layers. The lowest layer is the colorful ambient visuals, followed by the darker parts which became reflective on the screen, then the typography and award winning work and lastly the revealing transition with an alpha mask. Combining these layers individually, we have managed to create unique visuals for every 50+ different categories. With Beste Miray Doğan we created dynamic typography animation which are completely adjustable for the award winners timings on stage and so on.
